Marcus Lawrence - TPG
Samara Shepherd - Kirkland & Ellis
Shana Hall - GCM Grosvenor




Session #9 Money, Money, Money: Preparing for the Financial Journey
(2.5 hours Virtual) Thursday, April 10th, 2025
2:00pm – 2:05pm Opening Remarks: Resources & Financing Your Private Equity Firm: Introduction
Speaker: Carmen Ortiz-McGhee, COO, NAIC
Session Description:
Are you financially prepared to navigate the firm-building and fundraising journey ahead? In this session, you will learn about resources available and hear from industry experts about how to manage your finances while you raise your first institutional fund. In this session, experts will cover:
- Seeding: a productive seeding partnership and seeding structures
- Managing your firm’s P&L in its first year and preparing for unexpected circumstances
- How you get paid: the realities of management fees & waterfalls
2:05pm – 2:15pm NAIC Market Resources
2:15pm – 2:35pm Financing Your Firm: Seeding
Session Description: An important consideration as you build your firm is whether a seeding partner that provides operating capital in addition to an LP allocation is a viable option. In this session, you will learn the ins and outs of a productive seeding partnership as well as various options for seeding structures.
Speaker: Marcus Lawrence, Principal, TPG
2:35pm – 2:45pm Audience Q&A
2:45pm – 3:15pm How You Get Paid: The Realities of Management Fees & Waterfalls
Session Description: You will hear from one of the industry’s leading legal experts on the dynamics and considerations of the waterfall options and the pros and cons of each as well as insights into how to negotiate with LPs with respect this crucial topic that will impact your bottom line.
Speaker: Samara Shepherd, Partner, Kirkland & Ellis
3:15pm – 3:25pm Audience Q&A
3:25pm – 3:40pm Break (15 min)
3:40pm – 4:00pm Operations: Knowing the Essentials to Succeed
What are the essential elements to your operational infrastructure? This rapid-fire module will review the following: Establishing the right team & culture (HR), and right processes (Accounting & IT) as foundations to your success. You will learn the “Days to Zero” methodology to ensure that you have the actual capital to operate and sustain your firm.
Speaker: Shana Hall, Executive Director, Finance, GCM Grosvenor
4:00pm – 4:05pm Audience Q&A
4:05pm – 4:25pm What’s It Going to Cost: An In-depth Look at a First Year P&L Statement
Session Description: In this session you will learn the realities of managing your firm’s P&L in its first year. You will hear about the realities of the costs and challenges as well as ways to better prepare for unexpected circumstances that may arise.
Speaker: Shana Hall, Executive Director, Finance, GCM Grosvenor
4:25pm – 4:30pm Audience Q&A
**4:30 pm Virtual Session Ends**