Emily Lewis is the Investment Marketing Strategy Lead at The Loom Collective, where she specializes in crafting institutional-quality marketing materials for small to midsized asset managers. With a passion for storytelling and a keen eye for detail, she helps clients streamline their narratives to craft compelling marketing materials that build trust and credibility with investors.
Prior to joining The Loom Collective, Ms. Lewis spent over 15 years in fund marketing at GCM Grosvenor. As a Principal in Marketing, she led a team responsible for creating and managing over 1,700 presentations annually, with a focus on Absolute Return Strategies. She played a pivotal role in strategic initiatives, including rebranding efforts, automated workflows in Salesforce, and the launch of new investment products. Earlier in her tenure, Ms. Lewis pioneered the development of a comprehensive Seismic framework and spearheaded the rebranding of marketing materials following a major acquisition, ensuring consistent messaging and alignment with the firm’s evolving identity.
Ms. Lewis began her career in client-focused roles, tailoring sophisticated marketing materials to meet the needs of diverse investors. Her expertise in streamlining processes, mentoring teams, and implementing marketing technologies has positioned her as a leader at the intersection of financial marketing and operational excellence.
Ms. Lewis earned her Bachelor of Science in Pure Mathematics from DePaul University. She is known for her strategic thinking, creativity, and dedication to elevating her clients' brands to institutional standards.