Julia Cassano is the Director of Client Relations at The Loom Collective, where she helps clients build impactful brand identities that drive trust and credibility, two critical factors in securing investor confidence. With over a decade of experience at the intersection of branding, marketing strategy, and creative direction, Julia specializes in crafting elevated brand experiences that align with business goals and inspire action.
Prior to joining The Loom Collective in 2023, Julia founded Stone Soup Studios, a boutique agency specializing in branding and design services for both established brands and early-stage startups. Her expertise lies in aligning brand strategy with business goals to foster growth and credibility.
Julia’s work in the startup tech world is distinguished by her ability to integrate branding and capital-raising strategies. At June Homes, a real estate startup, Julia’s branding and marketing efforts directly contributed to securing a $25M investment from SoftBank during the company’s second funding round. She developed branded investor materials to clearly communicate the company’s vision, built an affiliate marketing program to drive ancillary revenue, and organized a high-profile experiential pop-up event that showcased the brand to investors, press, and industry leaders, solidifying its credibility and appeal.

Julia holds a Bachelor of Science in Business Administration & Management with concentrations in marketing and visual arts from Fordham University. Her unique blend of creative vision and strategic insight makes her a sought-after advisor for startups and fund managers looking to establish credibility through compelling brand narratives.