An estimated 800,000 individuals die by suicide each year. Nearly 20% of the world’s children and adolescents have a mental health disorder. Are we doing enough to help our communities face this growing mental health crisis? This presentation will share evidence-based research, an effective communications framework, and relevant case studies that can be replicated to meet the needs of priority populations as they face mounting mental health concerns. Oftentimes, mental health communications are too general and do not address the real barriers teens and adults face to accessing resources and our communications framework helps challenge this approach.

Learning Objective:
1. Learn how to avoid common missteps when developing a mental health campaign
2. Understand how to apply an evidence-based messaging strategy for mental health and suicide prevention communications
3. Apply key findings from research conducted with priority populations, like teens and young adults, to create effective campaigns to properly support and connect people to relevant resources