Jeffrey is President and Founder of Rescue Agency, a behavior change marketing agency focused on making healthy behaviors easier and more appealing. His passion for social change began in high school when he started Rescue at the age of 17. While growing Rescue, Jeff studied Marketing for his undergraduate degree and received a Master’s in Experimental Psychology. He has led Rescue to managing dozens of behavior change programs across North America, tackling issues such as tobacco, obesity and violence. Rescue’s work includes the FDA's national tobacco prevention campaign for multicultural teens and its LGBTQ+ young adult effort, as well as active contracts with over a dozen state and local health departments.