Equitable health communications can only be achieved with intentionality at every step of the program development and implementation process. Rescue Agency has been creating equitable health communications for more than 21 years and has created an Intentional Equity Framework with 3 Key Pillars: Applied Empathy, Authentic Narratives, and Needs-Based Implementation. These key pillars are the foundation to creating tailored, evidence-based intentionally equitable behavior change campaigns. Participants will hear tips and strategies on how to differentiate between audience segments and identify the right strategy, message, and delivery method for equitable health communication.

Learning Objectives

1. Learn how to identify the right strategy, message, and delivery method for health interventions 
2. Identify strategies to tap into the internal motivations that drive behavioral decisions 
3. Learn how to develop strategies to demonstrate how healthy living can help a person achieve their desired self-image and how it aligns with their personal values