Our data shows that a whopping 45 percent of attendees wait until the final four weeks before an event to register, causing plenty of havoc (and heartburn!) for planners. And yet our data also shows that these are your most valuable attendees in terms of how much they spend. In this session we’ll discuss who’s registering late, how they behave, and how we can adapt our event pricing and marketing strategies accordingly. In this session we’ll dive into what we learned about attendee registration timing and spending behavior from analyzing more than 360,000 attendee registration records.

We’ll learn:

• When most people register.
• Who registers late and what drives this.
• How spending patterns of late registrants differ from ‘early birds’.
• How event organizers and suppliers can adapt to shifts in attendee behavior – from pricing and marketing strategies to logistics.

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