Vicky leads marketing and communications for the organization as part of the Strategic Partnerships team. She is a proven expert in strategic marketing and communications designed to amplify our brand, expand advocacy and increase our collective support for network members.

Vicky Free Sistrunk is a proven expert in brand-first marketing and communications strategy focused on driving value and impact. For more than 25 years, Vicky has helmed teams responsible for developing purposeful, innovative, and impactful marketing strategies for blue chip global brands including McDonald’s, Time Warner Media, VIACOM/BET Networks, The Walt Disney Company, adidas and the NFL’s Tampa Bay Buccaneers.

A South Carolina native, Vicky holds an executive MBA from the Kellogg School of Management at Northwestern University and a bachelor’s degree in mass communications from the University of South Carolina. She has extended her leadership and business acumen through certifications with Harvard, UCLA, and Stanford.

Throughout her career, Vicky has been a mentor, sponsor, and coach to many young professionals to nurture their career into full potential. She and her husband, Christopher Sistrunk, Ph.D., are the proud parents of a precocious fur-baby, Symba, and reside in Irmo, South Carolina.